Get the ultimate introduction to Instagram in this beginner’s crash course.

In this class you will learn why Instagram is a game-changer for estheticians, offering increased visibility, brand awareness, and client engagement. Discover how to set meaningful goals that align with your business objectives. Identify your target audience and speak directly to them, enhancing your chances of attracting dream clients. Cultivate a strong brand presence by using consistent colors, fonts, and imagery. Optimize your Instagram bio and become adept at posting stories, feed content, reels, and analyzing your performance. Master the art of creating content that resonates with your audience, writing captivating captions, and using effective hashtags. Explore tools like Canva for graphics and learn how to edit reels within the Instagram app. Efficiently plan your content with a content calendar and streamline your content creation process through batching. Schedule posts with platforms like Later and Planoly, and discover how to repurpose your content for various platforms. Finally, tap into Hale & Hush Marketing Materials to boost your Instagram presence effectively.

You’ll walk away with everything you need to plan your next 30 days of content, including a content calendar template with an example and tips to guide you along the way.

Educator: Morgan