Shawna Rocha

Shawna Rocha is the Director of Education for Hale & Hush and is a licensed esthetician in three states. She has a love for continuing education, and it shows. She started by receiving a degree from the University of California, Santa Cruz in Social Psychology. Since becoming an esthetician, she has completed multiple advanced courses in Oncology Esthetics, Immuno-Esthetics, Ingredients and has specialized training in sensitive skin and holistic therapies. Shawna also holds several advanced certifications, including a NCEA certification.

As the owner of Awaken Day Spa in California and Washington, she has grown a great love for sharing her knowledge and education with other professionals and clients alike. Shawna won two awards in the Skin Games 2018 (People’s Choice and Acne/Problematic Skin). She then became a judge in 2019 and now is passionate about giving back to the industry and mentoring new estheticians. She has a deep level of concern, passion, and love for those with sensitive or health compromised skin. She is truly beloved by her clients and colleagues.

As the director of education at Hale & Hush, she leads a team of amazing educators, creates programs and protocols using Hale & Hush products and educates many estheticians on advanced sensitive skin issues.  She loves researching and writing about all topics to do with sensitive and sensitized skin.  Her passion is clear in her articles that have appeared in Skin Inc, Dermascope and Skindeep.  She has taken the stage many times at trade shows and industry events sharing her knowledge and passion for sensitive skin.  Shawna is a true leader in our industry and strives to make it better through compassion and education. Her passion is vividly apparent in all she does.