NOVEMBER 2025 MONTHLY BLOG
By Sarah Sharp
As the holidays approach, it’s the perfect time to stock up on retail! This season is one of the most profitable of the year for estheticians, as clients are looking for thoughtful gifts for friends and family as well as a few self-care treats for themselves. With some planning and a well-prepared retail space, you can make the most of the holiday season and offer your clients products that fit their needs. Here are some ways to make the most of holiday retail opportunities this year
‘Tis the season for giving-and making it easy for clients to shop! Create ready to gift product bundles featuring popular seasonal skincare. Think “Winter Skin Rescue” or “Glow and Go”.
We recommend packaging the product bundles ready to gift! You can decorate them with ribbons, tissue, or small ornaments. Most importantly-don’t forget your spa logo so the recipients know exactly where they can purchase more!
Display them front and center in your retail area with a sign like “Ready to Gift – No Wrapping Required!” and watch how quickly they sell!
You know your clients best, so get creative with limited edition holiday kits that show off your spa’s personality. Hale & Hush offers a variety of minis and accessories, like makeup remover pads, mirrors, koozies, headbands, and travel bags, that make it easy to put together something special.
Offer kits at different price points so there is something for everyone, whether it is a teacher, coworker, or loved one. For example, a $24 “Self Care Stocking Stuffer” and a $100 “Ultimate Glow Kit” can meet different needs while maximizing your retail potential.
Don’t be afraid to include a few luxury options. Many clients are happy to splurge on a thoughtful, high quality gift for someone special or even themselves.
Your retail area should feel like an experience. Take time to decorate for the season with festive touches. Think holiday lights, greenery, or even neutral winter theme that complement your brand colors.
Keep displays organized, clean, and visually appealing. Make sure to dust the product shelf often! Nobody wants to buy dusty skincare.
Small gestures can make a big difference. Your loyal clients deserve to feel appreciated, and simple touches like handwritten thank-you notes, a complimentary product add-on, or a free headband with any retail purchase can go a long way in building lasting relationships. These little surprises make clients feel valued while giving them a chance to discover more of your retail offerings.
Don’t wait until mid-December to start promoting your holiday specials. Plan ahead and launch your campaigns early, especially for key events like Black Friday, Small Business Saturday, and the 12 Days of Christmas.
Give your clients a sneak peek through email, text, social media, or in-spa signage. Countdowns, limited-edition reveals, and early announcements help build anticipation. The earlier your clients know what is coming, the more time they have to plan their purchases and get exactly what they want.
Your clients are scrolling, make sure your retail shines online too. You can create short, educational reels featuring your favorite holiday products or gift bundles. Show how you wrap them, highlight your ready to gift kits, or demonstrate a “holiday glow” routine using homecare products.
Don’t forget to post often during the season and calls to action like “Message me to reserve your kit!” or “Pick up your holiday set at your next facial.”
If you don’t have time to create content-no worries! Hale & Hush has a free marketing program to help you stay active and promote your social media. Sign up here!
Having inventory on hand during the holidays is essential. Many clients make last-minute shopping decisions, and seeing beautifully displayed packages in person often encourages them to buy.
When your shelves are well stocked and your displays look full, it gives the impression that these are popular, must-have products. As retail expert Victoria Krippner says, “Stack high and watch ’em fly!”
A quick follow-up after a sale shows genuine care and can turn a one-time holiday shopper into a regular client.
Send a thank you message, ask how they’re enjoying their purchase, if have any questions, or recommend complementary products. These thoughtful touches build loyalty and trust long after the holidays end.
Don’t forget to take advantage of Hale & Hush’s monthly product sales. Every month, three featured items are 10% off, making it the perfect time to stock up before the rush. You can pass those savings on to your clients or use them to build your gift sets more cost-effectively.
When you purchase a product kit instead of individually, you save 20%. This is a great way to increase your profit margins not only during the busy holiday season but all year as well! Plan ahead so your shelves are ready.
At the center of every great retail experience is education. Take the time to explain how each product supports your clients’ skin health, especially during the colder months when skin can be more sensitive and drier.
Offer testers or samples so clients can touch, feel, and experience textures firsthand.
The holiday season presents estheticians with a prime opportunity to boost retail sales by combining creativity, preparation, and customer care. By offering ready-to-gift bundles, limited-edition kits, and festive displays, spas can make holiday shopping simple and inviting for clients. Early promotion, thoughtful add-ons, and consistent online marketing help keep retail top of mind, while maintaining well-stocked shelves ensures no sales opportunities are missed. Follow-up messages and educational conversations build lasting client loyalty beyond the season. With strategic planning—and by leveraging Hale & Hush promotions—estheticians can turn the holiday rush into lasting business growth and glowing client relationships.
