One subject that is a popular topic in the personal care market is “sulfate or non- sulfate” surfactants. Sulfate-free surfactants cost more than lauryl/laureth sulfates. The cost can be the production of actual ingredients involved or the binding process of these sulfate-free surfactants. Sulfate-free products tend to lather; however, maybe not at the intense aesthetic experience of overflowing bubble-like sulfated products. As mentioned above, more foam does not equate to better cleansing. This is something that the skin care professional should explain to clients when choosing these cleansers. Some think they need to use more product, but this is not necessary, as the thickening of non-sulfate surfactants tends to make the formula more concentrated. In other words, “less is more.”… Access Full PDF Article Here.